Seth Godin mentioned Disney's technique of pushing work further. It's a worthy goal, yes, but did Disney have to describe it with a grammarian's nightmare like “plussing”? Why not “adding” or “pushing,” or “exceeding” or “going a step further”?
Sometimes, for ideas to stick, for a new concept to kick the block out of your head-gears and set 'em spinning, the idea has to be short, punchy, and memorable. Being able to say, “Plus?” at the end of a presentation might be the right kind of poke to represent a whole new way of working. “Add more” is too smooth, but verbing “plus” pops the track in your left brain, sending that train careering into your right.
I'm the decider!
Posted by: Kelly Sue | April 19, 2006 at 11:21 AM
http://onegoodmove.org/1gm/1gmarchive/2006/04/the_decider.html
Posted by: droob | April 20, 2006 at 04:47 AM